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Automation
"Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns -- not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier." - Hubspot
Automation should be part of all the stages of your inbound marketing strategy regardless of the stages of the buyer's journey. Remember, that marketing primarily is not about selling. It's about nurturing and building a relationship with your audience through customized and relevant content.
Setting up automation early on in your marketing plan will help you save time and generate high-quality leads in the long run, which is the ultimate goal for every company.
You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them.
Personalization
Personalization is not simply using the first name in your email campaign. It is about personalized content and advanced segmentation based on customer data. Today, if brands want to stand out from the competition, it's necessary to personalize your marketing.
Most consumers don't react to generic advertising, they are looking for personalized experiences. 80% of consumers say that they prefer tailored messages and offers, and they are more likely to do business with a company if they do market accordingly.
How to get started? With the help of an analytics platform like Google Analytics, companies now have access to a wealth of information about website visitors and their social followers, so there is no reason not to use the data and the opportunity to improve the marketing strategy.
Video marketing
Video marketing is one of the most important digital marketing trends today most likely for the coming years. One of the driving factors behind the trend is the use of mobile devices. While reading long-form text is becoming less popular and leads to lower engagement, videos are easy to view on cell phones and other devices and they display information in a more interactive way, leading to increased engagement rates.
But video marketing is not simply uploading a video to YouTube. There are various ways to use videos to drive engagement, including posting links to your Facebook and LinkedIn channels, starting a live broadcast, or uploading short videos or stories to Instagram.
Video content can help companies beyond their social media channels. Video content can and should be used on your website as well because videos are 50 times more likely to drive search results compared to text (Google pushes pages that include videos higher in the rankings).
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